Taking the complexity out of urban transport ticketing
http://www.metro-report.com/news/technology/single-view/view/taking-the-complexity-out-of-urban-transport-ticketing.html
Especially, one of the reasons why car users hesitate to use public transportation is complexity of rail networks, ticketing systems, and structure of stations.
It would be better to remove one of the factors that discourages people from taking trains.
In terms of complex rail networks, websites informing us of the optimal routes have contributed a lot.
I hope advanced technology would let people take public transportations more easily.