Citation: http://edition.cnn.com/2014/02/17/tech/web/video-rental-arrest/index.html?c=business
The video shop should have reported the misdemeanor to the police with the name of borrower. Otherwise, the shop should have visited the borrower's house, because the clerk of the shop knew the address.(Considering that letters were sent to the borrower, anyone of the shop must have known the address)