These days, I often see girls who have rilakkuma dolls or key holders. Rilakkuma is not only seen as dolls or key holders, but also printed on varioety of goods.
For exampleit is printed on pocket notebook, package of facial tissue etc.
And, I also found it on a condom.
http://condomania.jp/SHOP/zoomitem.cgi (external link)
Despite the fact that rilakkuma is also popular among infants・・・.