トキエア、新潟〜仙台線を4月26日開設 週5日、1日2往復
Toki Air inaugurates flight between Niigata and Sendai on April 26. 2 flights per day per each direction will be operated for 5 days a week.
https://www.traicy.com/posts/20240412295923/
The fastest route on rail between Niigata and Sendai is a bullet train via Omiya(Near Tokyo).
This route is so inefficient that there seems to be demand of air flight.