Rare print of Hokusai's 'Great Wave' sets new auction record
https://edition.cnn.com/style/article/hokusai-great-wave-auction-christies/index.html
I don't have a sense of distinguishing talented paintings from ordinary paintings.
But, it seems to be true that a painting is likely to be highly evaluated, if it's taken up on mass media.
So, advertisement tactics must be a key to make masterpiece more attractive.