Diary of a rail fan in Kansai,Japan(Ver.2)

About world's rail news, general news, my train pictures, and travel diary)

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Why do they choose influencers?

Travel is back. And so are the influencers
https://edition.cnn.com/travel/article/tourism-industry-influencers-return/index.html

Each hotel should investigate advertising effect of each influencer. Some may have many fake followers, others may have many real followers, but most of them can't afford to stay in the hotel, due to financial barrier, geographical barrier.

But, each hotel can't investigate such information.
When it comes to advertising effect, hotel had better choose introduction by TV station.
Rather than depending on suspicious influencers, it would be much safer.