Travel is back. And so are the influencers
https://edition.cnn.com/travel/article/tourism-industry-influencers-return/index.html
Each hotel should investigate advertising effect of each influencer. Some may have many fake followers, others may have many real followers, but most of them can't afford to stay in the hotel, due to financial barrier, geographical barrier.
But, each hotel can't investigate such information.
When it comes to advertising effect, hotel had better choose introduction by TV station.
Rather than depending on suspicious influencers, it would be much safer.