One of the reasons people hesitate to go on a trip is the troublesome way of booking trains or flights.
It's not only long distance journey, but also short distance. For example, 7 years ago, at Shanghai Railway Station, I saw a lot of people were queueing in front of ticketing counters, while a few people were waiting ahead of ticketing machines. It means that many people don't know how to issue subway tickets.
Acquisition of SilverRail by Expedia will do good on simplifying such a troublesome procedure. I wish it would contribute to increasing passengers.
Expedia to acquire majority stake in SilverRail
http://www.railwaygazette.com/news/business/single-view/view/expedia-to-acquire-majority-stake-in-silverrail.html