http://edition.cnn.com/2017/04/04/middleeast/saudi-arabia-youtube/index.html
At a glance, it seems to be an advanced liberty of women in Saudi Arabia.
But, behind its aspect, I guess the government in the country is searching for how to survive after oil-dependent society.
By allowing more and more women to work, business will be more competitive ,and then, it can contribute to making Saudi Arabian industry more competitive.