A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.
In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its 'Super Cool Bra', featuring what appears to be a pair of small fish tanks encompassing the breasts.
These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer 'a cool sensation against her skin', the company said in a statement.
A traditional Japanese wind chime - and a mint leaf -dangle between the cups giving an impression of cooling 'by way of its refreshing fragrance and sound'.
Citation: http://www.straitstimes.com/BreakingNews/Lifestyle/Story/STIStory_796969.html
I've heard women who have big breasts feel their breasts' gravity. So, breasts can be a cause of sweating. In this meaning, it is effective to cool breasts by the iced bra. But, for their boyfriend, this isn't the case.
Though it may be my personal opinion, I would like to touch warmed breasts.(If I have a chance)