The rise of bubble tea, one of Taiwan's most beloved beverages
https://edition.cnn.com/travel/article/taiwan-bubble-tea-origins/index.html
Before this booming of bubble tea, I knew bubble tea. But, judging from its appearance, I wasn't willing to drink. Then, I thought that it would taste bitter, and it would be far from beverage I love.
But, when I saw many highschool students drink one enjoyably, my impression changed so dramatically as to try drinking.
So, if someone wants to make something boom, it would be better to advertise youngsters try it enjoyably to let consumers trust.