Inside Muji's new 'anti-gorgeous' hotel in Shenzhen
http://edition.cnn.com/style/article/muji-hotel-shenzhen/index.html
The quote "a Muji Diner, which will serve up locally sourced ingredients."
is the strange concept.
I've never heard vegetable and livestocks grown in Shenzhen or Guangdong Province are highly valued. Though it would be based on the concept "local production for local consumption", I doubt locally produced food can create a buzz.
