Citation: http://www.straitstimes.com/breaking-news/world/story/doctors-warn-us-teens-dont-take-the-cinnamon-challenge-20130422
The fad to gulp cinnamon down is common?
In Japan, I know a similar fad called 'Ikki' which forces someone to drink a glass of alcohol in one gulp.
The fad is so common in welcome parties that a few students are reported to die from Ikki every year.
After Ikki was taken as a serious problem, I often see facilitators of drinking sessions warn participants not to drink a glass of alcohol in one gulp.
In addition to it, some facilitators repeatedly tell participants under 20 years old not to drink alcohol.
Then, adults will have to say "Never drink cinnamon in one gulp!"